The Speed of
Light brand kit.

Logos, colours and type
for partners,
affiliates,
reviewers and press.

Logos

The mark and the wordmark

Outlined SVG for anything that scales, PNG with a transparent background for everything else.

The Speed of Light dashboard in WordPress

Product screenshot

The Speed of Light 1.5.32 dashboard, for reviews and articles.

PNG 1200 × 70087 KB

Colours

Teal first, orange as a spark

The exact values the site uses. Select a HEX code to copy it.

Brand

  • Teal 900Deep bands and heroRGB 8 63 58
  • Teal 700Hover, PRO pill textRGB 11 95 87
  • TealPrimary: buttons and linksRGB 15 118 110
  • Teal 400Logo tile, highlightsRGB 17 160 143
  • OrangeAccent only, small marksRGB 249 115 22
  • PeachWarm end of the hero highlightRGB 253 186 116

Neutrals

  • InkHeadingsRGB 15 26 29
  • TextBody copyRGB 68 82 90
  • MutedSecondary textRGB 90 105 112
  • Mint 100PRO pill, soft fillsRGB 238 246 244
  • Mint 50Soft bandsRGB 243 249 247
  • CreamFooter and warm bandsRGB 248 246 240

Gradients

  • Hero gradientThe deep-teal background of every page hero (top to bottom).
  • Headline highlightThe key phrase in hero headlines, on the deep teal.

Typography

Two open-source typefaces

Both are free to use under the SIL Open Font License 1.1.

Space Grotesk

Headings, the wordmark, prices and numbers. Weights 600 and 700, letter-spacing −3%.

Instant WordPress. At the Speed of Light.

Inter

Body copy, buttons, labels and the PRO pill. Weights 400, 500 and 600.

Page cache, Cloudflare edge and Redis in one plugin, tuned by Autopilot.

License: SIL Open Font License 1.1

Usage

You’re welcome to use them

Partners, affiliates, reviewers and press may use these assets to refer to Speed of Light. No need to ask first.

Please do

  • Keep clear space around the logo at least half the height of the mark.
  • Use the wordmark at 120px wide or more on screen (30 mm in print), the mark at 24px or more.
  • Pick the light or dark version that matches the background behind it.
  • Write the name as “Speed of Light”; wordmarks always carry the PRO pill.

Please don’t

  • Recolour, stretch, rotate or redraw the logo.
  • Add shadows, outlines, glows or other effects.
  • Combine it with another logo, or use it in your own product’s name.
  • Suggest that Speed of Light sponsors or endorses you unless we’ve agreed it.
  • Write “SpeedOfLight” or “SOL” in public copy.