This Privacy Policy explains how [Company Legal Name], trading as Digitaldive (“Digitaldive,” “we,” “us” or “our”), handles information in connection with the Speed of Light website at speedoflight.pro and the Speed of Light WordPress plugin (together, the “Services”). It also explains the important distinction between data we handle and data the plugin keeps on your own WordPress site.
1. Overview
We aim to collect as little personal information as possible. We do not sell your personal data, and we do not use it for advertising. The most important thing to understand about Speed of Light is that it is a performance plugin that runs on your server: the metrics it gathers about your visitors are stored in your WordPress database and are never transmitted to us. Section 3 covers this in detail.
2. Information We Collect
When you interact with our website or buy a license, we may handle the following limited information:
- Contact-form submissions. If you email us or use a contact or support form, we receive the details you choose to provide — typically your name, email address and your message — so we can respond and provide support.
- Minimal server logs. Like most websites, our hosting may keep standard technical logs (such as IP address, browser type and pages requested) for security, abuse-prevention and diagnostics. These logs are kept for a limited period and are not used to build profiles of you.
- Purchases via Freemius. All payments, licensing and checkout are handled by our payments partner, Freemius. When you buy a license, Freemius collects and processes the information needed to complete the transaction (such as your name, email and billing details) and shares with us the limited account information we need to deliver licenses, updates and support. We do not receive or store your full payment-card numbers. See Section 5.
3. The Plugin & Your Visitors' Data
This is the part that matters most for your own site's privacy practices:
- Real-User Monitoring stays on your site. When you enable Real-User Monitoring, Speed of Light measures Core Web Vitals (such as LCP, INP, CLS, FCP and TTFB) from your real visitors and stores those measurements locally, in your own WordPress database.
- No visitor data is sent to us. This monitoring data is not transmitted to Digitaldive, and it is not sold or shared with any third party by the plugin. It exists only on your server, for your own performance insight.
- Analytics and pixels are yours to configure. Any analytics, tag-manager or pixel scripts that run on your site are the ones you add and configure as the site owner — Speed of Light does not inject its own tracking. The plugin's job is to load your chosen scripts efficiently (for example, by delaying non-critical scripts), not to add new ones.
Because this data lives on your site, you remain the controller of your visitors' information and are responsible for your own site's privacy notice and for complying with applicable laws when you collect or store visitor data.
4. Cookies
Our marketing website uses only essential cookies needed for the site to function and to keep it secure. We do not use advertising or cross-site tracking cookies on speedoflight.pro. The Speed of Light plugin is designed to respect caching boundaries and does not set marketing cookies on your visitors; any cookies on your own site are governed by your own configuration and the other plugins you run.
5. Freemius (Payments & Licensing)
We use Freemius as our reseller and licensing provider to process purchases, manage subscriptions and deliver updates. When you make a purchase, your transaction is handled by Freemius under its own terms and privacy practices. We encourage you to review the Freemius Privacy Policy to understand how it processes your information as part of completing your purchase.
6. Data Retention
We keep personal information only for as long as we need it for the purposes described in this Policy — for example, to provide support, to honor your license, to keep accurate business and tax records, and to comply with our legal obligations. Support correspondence is retained for a reasonable period to help us assist you with follow-up questions. Technical server logs are kept for a limited period and then deleted or anonymized. Data that the plugin stores on your own site is retained according to your settings and is removed when you delete it or uninstall the plugin.
7. Your Rights (GDPR / CCPA)
Depending on where you live, you may have rights over your personal information, including the right to access, correct, delete, port, or restrict the processing of your data, and the right to object to certain processing. If you are in the European Economic Area or the United Kingdom, these rights arise under the GDPR; if you are a California resident, you have rights under the CCPA/CPRA, including the right to know what we collect and the right not to be discriminated against for exercising your rights. We do not sell or “share” personal information as those terms are defined under California law. To exercise any of these rights, contact us using the details in Section 11; we may need to verify your identity before acting on a request.
8. Third-Party Services
We rely on a small number of trusted service providers to operate the Services — for example, our website hosting provider and our payments and licensing partner, Freemius. These providers process information only as needed to provide their services to us and are expected to protect it appropriately. Our website may link to third-party sites (such as our company site at digitaldive.pro or documentation resources); this Policy does not apply to those external sites, and we encourage you to review their privacy notices.
9. Children's Privacy
The Services are intended for businesses and website owners and are not directed to children. We do not knowingly collect personal information from children under the age of 16. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.
10. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page and, where appropriate, provide additional notice. Your continued use of the Services after changes take effect constitutes acceptance of the revised Policy.
11. Contact
If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at [email protected]. Speed of Light is a product of Digitaldive — digitaldive.pro.